Voice Technology and the Future of Design
With the likes of Alexa and Google Voice, AI-powered voice solutions are finally taking over the market. This means that in 2019 we can expect big developments within the voice ecosystem.
Interesting times ahead…
UX specialists are now challenged with a new way of thinking. As our guys learned at the UX Crunch Event that took place at the BBC, designing experiences for voice have a number of intricacies that never existed before in building other digital products. And this is nothing but exciting!
Following their enthusiasm after the event, we asked our team on their experience. Have a read below or if you would like to read the full article, click here.
Sandi, UI/UX Designer
On Cognitive Design: Sandi believes that this is going to become a big topic for voice technology since voice devices have the potential to help the likes of people with different accessibilities.
On Designing for Voice: The main challenge for a UX designer is the fact that these experiences are not visual. Without this objective dimension, designers will have to learn new design processes to keep being effective at what they do
In 2019: This will be the year for big developments in the design world for working with voice technology.
Kieran, UI / UX Designer
On Digital Transformation: Big companies like the BBC are moving from rigid analog processes to a digital landscape in order to keep relevant to their audiences. For example, it’s impressive how the BBC embraces technologies such as AR and VR to find solutions for accessibility.
On Designing for Voice: Designing with no visual interface is definitely a challenge that designers need to embrace, as it allows them to gain new perceptions in their design thinking.
On new learnings: With the ‘old’ design thinking processes being challenged, Kieran thinks that designers have nothing but to gain with these changes. He says that ‘sometimes, as designers, we can be too assumptive with our design decisions, choosing obvious step-by-step user flows, when in reality the way people will use our products can vary greatly. It encourages deeper collaboration and challenges creative thinking’.
Rodrigo, Marketing Executive
On SEO of the Future: Optimising the use of voice devices is already a task of the present. However, it’s still in its early stages, as some brands are still testing how they can be relevant without being too invasive.
On Data: Data is gold but only if it is used in the right way. It’s essential for companies to establish (from an early stage) the infrastructures and procedures that allow teams to generate data, analyse it and take effective decisions based on that.
On Personalisation: Some Marketing basics might need to be restructured and customised in order to keep relevant on an ever increasing tech environment focused on personalisation.
Voice technology is definitely a game-changer for businesses. The first brands testing it out will be the ones that will learn the most, and that’s a big advantage. Our team has been testing out some internal projects with voice and we recommend any market leader to do the same.
Interested in working with us?GET IN TOUCH